
Some background
Senior. Experienced. Seasoned pro. Whichever way you want to count it, I’ve got a few miles on the clock. So you can be confident you’ll get the stuff that does what you want it to.
Some skills
B2C and B2B concepts and copywriting: offline and online ads, branding, emails, websites, blogs, videos, DM, brochures, newsletters, social media, experiential, infographics, POS, thought pieces, white papers, brand guidelines, go-to-market toolkits, internal comms.
Some sectors
Architecture, Arts, Automotive, Beauty, Charity, Education, Environmental, Fashion, FMCG, Financial Services, Healthcare, Luxury, Marine, Media, Professional Services, Property, Public Services, Sports, Technology, Telecomms, Transport, Utilities.
Some brands
Abbey National, AEG, Age UK, Air Miles, Amazon Web Services (AWS), Amex, Arsenal FC, ATOC, Atoca, Aviva, AVMI, B&Q, Barclays, Birds Eye, Blind Veterans UK, BMW, Boots, British Airways, British Gas, British Computer Society, BUPA, Carphone Warehouse, Centrica, Chrysler, Cisco, Coke Cola, Coutts, Cybereason, Denali, DMA, Dresdner, Electrolux, English National Opera, Equinix, Experian, Financial Times, First Choice, First Direct, Fisher-Price, Flora, Foster’s, Fujitsu, Gartmore, Givenchy, Glenmorangie, Guinness, InBev, John Lewis, Land Rover, Lenovo, LinkedIn, Livability, Logica, London Town PLC, Manchester City FC, Mercedes-Benz, Mitsubishi, Models Own, Morgan Stanley, Motorola, Nescafé, NFON, Network Rail Telecom, Orange, Pedigree, Peperami, Pfizer, Playboy, Royal Mail, Royal Opera House, Redrow, Sainsbury’s, Samsung, Scality,Sky, Sony, Shell, Specialeyes, Symantec, The Telegraph, Tesco, Thomas Miller, Toyota, UKHO, Virgin Trains, Visa, Vodafone, Zurich.
Some experience
October 2010 to present: FREELANCE COPYWRITER
Working individually or as part of a team – both on-site and remotely – for local, London and international agencies that include Cross-Border Communications, MomentumITSMA, Curious London, Yellobelly, Kandobydesign, Brunswick, 8Creative, Jacob Bailey, 2112 Communications, Anthem and Big Dog.
August 2007 – September 2010: JOINT OWNER & CREATIVE DIRECTOR, FAITH THE AGENCY
As one of three founders/owners and joint creative director of integrated start-up Faith the Agency, I shared responsibility for our creative output, strategic direction, client relationships, staff development and financial stability.
October 1992 – July 2007: FREELANCE COPYWRITER
Worked in-house for a range of leading London agencies that included JWT, Craik Jones, RMG, Grey, Joshua, Wundermans, Dewynters, Bright, Crave, Rufus Leonard, and Curious London.
May 1990 – September 1992: JOINT OWNER & CREATIVE WRITER, AKA PARTNERS
Jointly set up and managed a design and editorial company specialising in brochures, newsletters and corporate magazines which I both edited and wrote copy for.