Jonathan Bedford
+(44)7860 143622
JB Copy Ltd
Creeting Lodge
Creeting Bottoms
Creeting St Mary
Suffolk IP6 8PH
Stuff stuffy
When Southend solicitors BTMK wanted a corporate brochure, they had a clear idea of how they wanted to present themselves – approachable, can-do, the polar opposite of stuffy lawyers – but no budget. Without visuals, the brochure copy I wrote had to work extra hard to convey the values of a brand that is both colloquial and professional.
Deliverables: Brochure. Website. Banners.
Sharing your vision
Leading global AV integrator, AVMI wanted to attract investors as well as clients. They wanted a big-time brand video with a visionary theme, on a small-time budget. I wrote the text and helped create the visual narrative using stock footage. AVMI was subsequently bought by Kinly.
Deliverables: Video.
Creating emotional connections
Uniting data, creative and print, the DM Collective championed the strengths of direct mail in a digital age. This launch mailpack promotes DM over emails as the most effective medium for converting online enquirers into customers. I conceived the strategy of highlighting the potency of DM to make emotional connections. As well as creating the vinyl versus digital concept and 7-inch single format, I wrote all the copy.
Deliverables: Direct Mail.
Just clarity
Aiming to achieve pre-eminence in East Anglia, law firm Birketts wanted a brand ad campaign that built on its positioning of ‘Clear Legal Advice’ to achieve competitive standout. I created the ‘No nonsense, just clarity’ concept and wrote all the ads.
Deliverables: Press Ads. Event Banners.
The relentless pursuit of excellence
Following its management buyout, new professional services company Elian needed a brand identity. I helped create the positioning centred on the relentless pursuit of excellence, then developed and executed a confident, clear, jargon-free tone of voice. The hard-hitting messaging aims to achieve visibility for the new brand in town looking to challenge the status quo.
Deliverables: Website. Posters. Press Ads. Banners. Brochures. Guidelines.
Think you’re creative?
When Sony Professional wanted to shift perceptions of the brand across its key broadcast industry audience, from equipment manufacturer to cutting-edge – even edgy – creative enabler, I helped create the Sony PROduction Awards. This included writing the script for the call-to-entry video.
Deliverables: Video.
How to feel better
Aiming to bridge the gap between love of baking and fear of excess sugar, Feel Better Baking is a sugar brand on a mission. I created a tone of voice that aimed to sing from the supermarket shelf with evangelical enthusiasm, and a philosophy that encapsulated the essence of the brand.
Deliverables: Guidelines. Website. Packaging. Recipes.
Snap it up
Fujitsu’s marketing of its scanners is weighted heavily towards the channel, so when a rare opportunity arose to create a ScanSnap offer email for end-users, I snapped it up. One of ScanSnap’s most successful emails ever, it achieved a CTR of over 17%.
Deliverables: Email.
B2B tech talk
LinkedIn’s annual B2B technology buyer and marketer survey aims not only to inform, but also to strengthen the platform’s credentials as the go-to resource for B2B tech marketing insight. It is also intended to be an entertaining read. Which was down to me.
Deliverables: Research Report.
Making experiences that matter
US digital experience and growth consultancy, WWT Digital, wanted a website that encapsulated its offering of digital solutions that seamlessly integrate business and technology. I wrote the words.
Deliverables: Website.
Putting partners in pole position
Global cybersecurity technology company Cybereason had a strong market position, but identified a lack of support and resources for its reseller partner network. To strengthen their go-to-market strategy, I created the copy for a series of sales-enabling campaigns-in-a-box. An increase in both partner sales and engagement followed.
Deliverables: Partner Campaign Briefing Guides. Partner Cheat Sheets. Partner Calling Guides.
